Plutolife :: Products :: Mobimodels

Mobimodels

Mobimodels is a simple and fun community voting service where users vote on who is the hot (or not) in the Mobimodels community. The service capitalizes on the global phenomenon of mobile camera phones, and also the success other similar and popular Web-based voting programs. Users can browse and vote on either male or female pictures, they can see the current “hottest” picture or send in photos of themselves to be voted on. All photos sent in are moderated to ensure good clean fun is had by all. Users are also sent an MMS of the weekly hottest picture to both tantalize and serve as a reminder to continue using the service

Hot Revenue

Mobimodels is current offered over SMS/MMS and WAP and JAVA will soon be launched. The current ARPU for the service is $18 with approximately 15 images viewed per user. The service attracts both males and females equally. Message posting and contact between users is not possible outside of the casting a vote for a picture, making this service appropriate for younger audiences.

Spreads like Wildfire

Mobimodels can be implemented easily and markets itself virally through picture sharing between users inside and outside the community. This viral component also helps to minimize marketing and advertising costs. A major quarterly prize has been built in so that users have the added incentive to send in their photos, as well as incentive to virally market the services to their friends to get more votes for their pictures.

For partners Mobimodels is an easy way to add both new revenue and build a safe, fun, younger mobile community. As with Mobilove investment risk is limited with a shared revenue model, and the Mobimodels shares the compatibility and other technical advantages offered through Mobilove and Mobiflirt.

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