Plutolife » News » #118

Innovative survey shows dating via the cell phone is coming of age ??becoming mainstream?

Posted - March, 23 2007

Mobile Internet-based research finds Dating and Home to be natural extensions for Mobile phones.

Oslo, Norway - March 23, 2007 - Plutolife, creators of Mobilove, announce an innovative user survey has provided unique insight into the mobile dater and debunked several myths associated with users of these popular mobile social applications.

Eighty-four percent, of respondents reported using Mobilove from the comfort of home, 5% at school or on the job, and only 11% while on the go. The study also found that a full 68 percent of respondents were in the 25-44 age range with an average age of 33. The second most cited reason for using the service, in addition to finding a date, was to make friends.

The findings contradict prior beliefs that mobile daters were primarily younger and using the services just to pass time during travels.

?It?s no surprise that mobile dating has become as popular as it is. If you look at Japan or other advanced mobile markets like Scandinavia, Mobile Internet access actually equals or exceeds that of PC internet access.? stated Erik Neraal, CEO of Plutolife. ?Also, the mobile phone is considered a personal extension, so users are comfortable relying on it for something as personal as dating, chatting or exchanging pictures. I believe we?re now seeing mobile dating and social networking enter the mainstream.?

The survey targeted over 20,000 Norwegian users of the Mobilove dating community with an innovative Mobile Internet questionnaire that respondents filled out entirely with their cell phones. Norwegians, among the earliest adopters of text messaging, have been credited with leading the world in text messaging sending over 4.5 billion messages in 2006, e.g. over 950 messages per mobile subscriber.

Mobile dating is expected to rise exponentially due to advances in cell phone technologies, increasing acceptance of the cell phone as a matchmaker and sheer subscriber volume. Worldwide mobile subscribers were estimated at 2.5 billion in 2006, up 26 per cent from 2005, and forecast to grow to 3.6 billion in 2010. While some Scandinavian countries have topped 100 percent penetration of the mobile market, the U.S has only reached 70 percent leaving plenty of room for growth in a market with nearly 90 million adult singles.

Plutolife

«Back