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?Mobimodels? Captures Scandinavia - Poised for Global Growth

Posted - March, 16 2007

- The innovative community picture voting application now available to 74 percent of Scandinavian mobile users, less than eight months since product launch.

Oslo, Norway ? March 16, 2007 Plutolife is pleased to announce that Mobimodels has been adopted by nine of the leading mobile operators in Scandinavia., including market leaders Telenor, TeliaSonera, Tele2 and TDC. The product is now available to seventy four percent of the Scandinavian mobile market in Denmark, Sweden, Norway and Finland.

The creative application has found high demand and rapid acceptance in Scandinavia as it offers users a fun way to participate in social communities by uploading their own photos, rating other photos and offers opportunities for members to win prizes. The inherent photo sharing opportunities create a natural viral marketing and the service is being used by males and females alike, in the 16 to 25 age range, creating significant MMS multimedia traffic and additional revenue opportunities for mobile operators.

While Scandinavia has been the first area to widely adopt the use of Mobimodels, it is far from being the last. The company expects to make several major announcements in the next few months regarding North and South America.

?Bringing the Mobimodels innovation to Scandinavia has been an absolute pleasure and we?re thrilled that it was embraced so quickly by the market. This product is a great example of Plutolife?s commitment and expertise in the areas of mobile community applications designed to maximize enjoyment for users and revenue for carriers.? stated Erik Neraal, CEO of Plutolife. Mobimodels, and all other Plutolife products are compatible with 99.9 percent of WAP phones and have been utilized by millions of users.

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