Plutolife » News » #115

Finland joins Scandinavia?s leading mobile dating community

Posted - October, 24 2006

Plutolife today announced the launch of its mobile dating community Mobilove in Finland, across all mobile operator networks and distributed on all operator mobile internet portals. The Mobilove Finland launch began in June of this year with the final operator launch taking place last week.

Mobilove is Scandinavia?s largest mobile dating community with more than 300,000 users in Norway, Sweden, Denmark and now Finland. Busy singles can access the community on the go using SMS messaging, WAP, or Java technology. Members can search matching profiles, view picture, send messages, chat, flirt and find their someone special.

?Mobilove has been a tremendous success for us in Scandinavia.? states Erik Neraal CEO Plutolife. ?We have developed a strong mobile dating brand, backed by a solid product that has gathered a mobile community as large as the biggest Scandinavian Internet dating sites. Finland was a natural extension for us being in the Nordic region, and it offered a well developed mobile content market. The response so far has been even greater than we anticipated, and we?ve begun increasing our presence further via direct to consumer marketing, and co marketing partnerships.?

Mobile operators TeliaSonera, Telefinland, DNA Finland, Elisa and Saunalahti all introduced Mobilove to their mobile content users with a free trial campaign and prominent wap deck exposure.

Sean D?Arcy, Marketing Director, sean.darcy@plutolife.com

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